Скачать или смотреть The Secret Psychology of Webinar Attendees: Product vs. "Infotainment"

Think everyone registers for your webinar because they love your topic? Think again. In this video, Dean reveals the harsh truth: 90% of your attendees are joining for one of four specific reasons, and only ONE of them is about learning your product.

Understanding the hidden motivations behind why people block off time for webinars—from "infotainment" to dodging their boss—is key to converting distracted viewers into engaged leads.

In this video, you’ll discover:
The "No-Sales" Rule: Why audiences crave deep product knowledge without the sales pitch.
The "Calendar Blocker" Strategy: How professionals use your event to avoid meetings and do "real work."
Workplace Infotainment: Why people treat B2B webinars like background TV.
How to Pivot: How to steal attention back from the inbox once you know these attendee secrets.
Stop assuming you have their full attention. Learn how to work with these 4 attendee types to maximize your webinar's impact.

Resources & Links:      • Create The Best Damn B2B Webinar In The Wh...   -- Start the full training here. 

https://calendly.com/zfo/15 -- Book a strategy session for your team. 

http://bestdamnwebinar.com/wp-content... -- Fix your biggest webinar mistakes. 

Connect with Dean: [email protected] Website: https://bestdamnwebinar.com 

LinkedIn:   / deanwaye   

#B2BMarketing  #webinarstrategy #TechnicalMarketing #SaaSMarketing #DemandGeneration #ContentStrategy #FractionalCMO