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What’s the biggest mistake CPG brands make when selling online? (Spoiler: it’s not their product… It’s their math).

In this 209th episode of The E-Comm Show, host Andrew Maff, founder of BlueTuskr, breaks down the hard truths behind CPG marketing strategy and eCommerce for CPG brands. From protein bars and seltzers to supplements and snacks, Andrew exposes the patterns he’s seen after working with dozens of CPG founders.

If you’re looking for another generic marketing pep talk… this isn’t it. It’s a straight, strategic breakdown of what actually works in CPG advertising, retention, and profitability; from a marketer who’s seen behind the curtain.
Whether you’re managing a DTC vs retail mix or scaling a subscription model CPG brand, this episode gives you the blueprint to build long-term, profitable momentum.


What You’ll Learn

The #1 CPG Marketing Mistake: Why focusing on first-order profit kills long-term growth.
Rethinking CAC vs LTV in eCommerce: How to balance acquisition costs with lifetime value for sustainable scale.
Influencer Marketing for CPG Brands: Using authentic creators to build credibility and spark repeat purchases.
Fulfillment for CPG eCommerce: Why delivery speed and product quality directly drive conversion and retention.
Amazon Strategy for CPG Brands: How FBA and Buy with Prime give small brands big-league advantages.
Ad Spend & ROAS Reality Check: How to lower CPCs, attract new customers, and stay profitable.
The Hidden Math of Growth: Pricing, LTV, and retention strategies that separate survivors from those swallowed by the giants.


Chapters
00:32 Marketing Strategy Problems for CPG Brands
01:37 Common Misconceptions in CPG Marketing
02:18 Challenges of Selling CPG Products Online
04:08 Importance of Influencers and Content Creators
06:25 Focusing on Customer Lifetime Value (LTV)
07:34 Effective Advertising Strategies
08:45 Challenges with Competitor Campaigns
17:25 Importance of Fast Shipping for CPG Products
19:28 Understanding Consumer Behavior
22:15 Strategies for Lowering CPCs


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📧 Email: [email protected]