Скачать или смотреть Aftermarket Insider: How MAP, Data Errors & AI Really Affect Sales

Aftermarket insider Donnie La Curran (CTO, Bridge Below) breaks down MAP, ACES & PIES, product data errors, and where AI actually helps manufacturers.

In the first episode of Voices from the Aftermarket, I (Daniel Cave) talk with Donnie about how real retailer pain points led to MAP monitoring, data auditing, and the creation of TrueView Audit.

We discuss common catalog mistakes, why ACES & PIES matter, how bad content hurts sales, and how manufacturers can move from spreadsheets to actionable insight.

It’s a practical, insider conversation for anyone working in the automotive aftermarket. It’s also our first episode ever.

What stood out to me from this conversation is that many aftermarket problems don’t come from bad standards or bad intent — they emerge after the catalogue is handed off.

ACES and PIES provide important guardrails, but retailers operate at enormous scale, and issues are inevitable. If the inputs aren’t strong, there’s only so much that can be corrected later.

That’s why SKU performance still depends on visibility — seeing how your catalogue actually appears on retailer sites, and acting quickly when something’s wrong.

Because visibility changes behavior. And that’s what Donnie is working to improve.

I hope you’ve found this useful, if you have drop a like or subscribe to get notifications of upcoming episodes.