Скачать или смотреть Build Information Resilience: The Science of Persuasion with Shayoni Lynn

Join Brian Tomlinson as he sits down with the CEO and Founder of Lynn Group, Shayoni Lynn, a global leader in behavioral science communications. In this impactful episode, Shayoni unpacks the psychology behind misinformation and the rising challenges communicators face in the digital age. From understanding how cognitive biases fuel fake news to building proactive strategies that preserve trust and audience agency, this conversation is a must-listen for anyone navigating truth in an era of uncertainty.

From a rapid vaccine uptake campaign that reframed messaging to personal benefit (driving a 77.8% lift) to building information resilience against misinformation, Shayoni offers a practical playbook leaders can use today. You’ll learn how to frame for identity, set baselines from the start, and prove attribution without sacrificing creativity. If you’re ready to replace intuition with evidence and build durable trust, this conversation delivers.

==========

TIMESTAMPS:

00:00 - Episode introduction and preview
02:12 - Shayoni’s origin story for her career in behavior science and comms
06:50 - Why “betterness” beats over-reliance on tools — and how to apply it
13:06 - How leaders can use behavioral science to close communication gaps
17:50 - How behavioral science improved COVID-19 vaccine uptake by 77.8%
23:04 - How a CEO can use behavioral science to better reach their workforce
25:50 - Outcome metrics that you can track to observe behavioral change
30:24 - Defining misinformation and disinformation — and the risk they pose
32:20 - How leaders can rebuild trust in an age of reactivity and audience fatigue
35:00 - Do’s and don’ts: How comms teams should respond to misinformation
37:33 - Rapid-fire reflections: myths, must-knows, and personal advice from Shayoni
42:07 - Closing words and where to connect with Shayoni and Lynn Global

==========

Follow the hosts and guests:
Brian Tomlinson:   / briancatomlinson  
Shayoni Lynn:   / shayonislynn  

Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-t...

Follow Staffbase:
LinkedIn:   / mycompany  
YouTube:    / staffbase  

About Staffbase:
Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve business outcomes.

Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including Berlin, London, New York City, Sydney, and Vancouver.

Learn more at staffbase.com.