Скачать или смотреть Precision Targeting:​Using AI, ABM, and More

A recording of Martechify's 'Precision Targeting: Using AI, ABM, and More' forum, hosted on October 1, 2024.

0:00 - 0:22 Introduction and Welcome
Overview of the session and introduction to precision targeting using AI in ABM.

0:23 - 2:31 Moderator and Session Overview
Introduction of session moderator, Rich Hertz, and a recap of the previous sessions on pragmatic AI.

2:32 - 5:34 Precision Targeting with AI and ABM
Discussing the use of AI in ABM to improve precision targeting and streamline marketing processes.

5:35 - 8:00 Introduction of Expert Panel
Introducing experts Olga Kazakova (Miro), Richa Pande (HP), and Allie Collins (Centime) with a brief overview of their expertise.

8:01 - 12:41 AI’s Impact on Personalization and Targeting
Exploring how AI enables deeper insights into customer behavior and improves personalized marketing strategies.

12:42 - 20:56 Case Studies on AI in Marketing
Insights from Allie Collins on how her company uses AI for account-based marketing, lead scoring, and tailored messaging.

20:57 - 28:26 AI-Driven Tools in Marketing Operations
Richa Pande discusses how HP uses AI to enhance customer engagement and streamline internal marketing operations.

28:27 - 38:08 AI in Product Marketing and Customer Experience
Olga Kazakova shares how Miro leverages AI in product marketing, customer journey mapping, and event facilitation.

38:09 - 50:04 Challenges and Opportunities with AI in Marketing
A panel discussion on the benefits and potential pitfalls of AI, including experimentation and balancing automation with human input.

50:05 - 1:05:00 Final Thoughts and Audience Q&A
Key takeaways from the panelists, including the importance of staying curious, leveraging AI wisely, and maintaining a human touch in marketing efforts.


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#MarketingTech #GTM #gotomarket #miro #centime #hp