Скачать или смотреть How to Set Up Social Media Accounts for Business | Part 5

Build a Strong Business Presence from the Ground Up
Setting up your social media accounts properly is the first step in building a brand online. Whether you're an entrepreneur, small business owner, or digital marketer, this step ensures that your profiles look professional, are optimized for discovery, and are ready to run paid ads or organic strategies.

In this module, you’ll learn how to correctly set up and optimize your business accounts across Facebook and Instagram.

What You Will Learn
How to create and configure business accounts on Instagram and Facebook

The difference between personal, creator, and business accounts

How to choose the right username and display name

How to write a bio that includes keywords and encourages action

How to set up profile images and cover photos that reflect your brand

Adding contact buttons and call-to-action features

How to link your Instagram and Facebook accounts

Key privacy and security settings to keep your page safe

The benefits of business accounts including access to analytics and ad tools

How to Set Up an Instagram Business Account
Step 1. Download Instagram and sign up
Step 2. Go to your profile and tap on Settings
Step 3. Tap Account then tap Switch to Professional Account
Step 4. Choose Business and select your business category
Step 5. Add contact details including email or phone number
Step 6. Write a clear bio explaining what you do
Step 7. Add your website or shop link
Step 8. Upload a professional logo as your profile photo
Step 9. Set up highlights to group important content
Step 10. Link your Instagram to your Facebook page for ad tools

How to Set Up a Facebook Business Page
Step 1. Log into Facebook and go to Create a Page
Step 2. Choose Business or Brand
Step 3. Enter your business name and category
Step 4. Add a description using your top keywords
Step 5. Upload a logo as the profile picture
Step 6. Add a branded cover image
Step 7. Fill out contact info, website, and business hours
Step 8. Add a call-to-action button like Book Now or Contact Us
Step 9. Link your Facebook page to your Instagram account
Step 10. Invite friends or existing customers to follow the page

Key Elements of a Well-Optimized Profile
Username
Should be short, simple, and relevant to your business. Avoid using numbers or underscores if possible.

Display Name
Use your brand name plus a keyword if space allows. Example: Glowskin Skincare

Bio
Explain clearly what your business does, who it helps, and what action you want visitors to take. Example: Vegan skincare for dry and sensitive skin. Shop now for 10 percent off.

Website Link
Use a direct link to your shop, website, or a link-in-bio tool for multiple offers.

Profile Picture
Use a high-resolution logo or product image that is recognizable at a small size.

Contact Buttons
Enable email, call, or WhatsApp buttons so customers can reach you easily.

Highlights
Organize content into Highlights like Reviews, Services, FAQs, or Behind the Scenes.

Mistakes to Avoid
Using personal accounts for business

Leaving the bio section empty or unclear

Uploading low-quality or mismatched profile images

Not linking your Instagram and Facebook together

Ignoring business tools like analytics or call-to-action buttons

Using inconsistent names across different platforms

Not enabling two-factor authentication for security

What You Can Do After This Lesson
Create optimized social media accounts that are ready for promotion

Write strong bios that increase profile views and clicks

Make your business look trustworthy and professional

Use features like action buttons, Highlights, and links effectively

Prepare your accounts for ad campaigns and growth tools