Скачать или смотреть Kate Middleton Photo Controversy: A Lesson in Bad PR Strategy and Photoshop

Robert reveals why the Kate Middleton photo and photoshop controversy is a lesson in how NOT to do PR and comms.

Background: Kate Middleton has been dealing with a health issue, and it's not uncommon for the Royal Family to go quiet on it. Of course, the world demands proof Kate is doing okay. The Royal Family decided to produce a picture of her.

The picture of Kate Middleton and her kids was quickly taken down with a kill notice. The Internet looked further into photo, which was clearly Photoshopped and doctored. That only fueled the conspiracy theories. What's up with Kate?

To make the photo controversy even worse, Kate Middleton tweeted how she played with Photoshop on the picture, and apologized for causing the confusion with the photo scandal.

This is a lesson in bad PR (public relations) and comms (communications strategy. Everything the Royal Family did - from the Kate Middleton Photo, to the Kill Notice, to Kate Middleton's tweet - were examples of what NOT to do when you make a mistake.

Joe thinks the Royal Family should learn from the PR strategy Harrison Ford used in the movie Patriot Games.

Check out the full podcast episode here:
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https://podcasts.apple.com/us/podcast...
https://open.spotify.com/episode/7x9p...

Get all the show notes: https://www.thisoldmarketing.com/

Part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

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#katemiddleton #royalfamily #photoshop #pr #comms