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Is Your End-of-Year Campaign Truly Donor-Centric?

As the year draws to a close, nonprofits are preparing for one of the most critical times of the year: end-of-year campaigns. But here’s a key question—how donor-centric is your campaign?

The difference between a good campaign and a great one often lies in its focus on the donor. By making the donor the hero of your story, you foster stronger connections and create lasting relationships that go beyond a single gift.

One simple yet impactful way to shift the focus to donors is through language. References to “you” should outnumber “we” by at least two to one. This subtle change places the donor at the heart of your message, reminding them of their vital role in your mission.

Here are some examples of donor-centric language:
“Because of you, a child will have access to clean water.”
“Your support helps us reach more communities in need.”

When donors see the impact of their support, they feel valued, empowered, and motivated to continue driving change. Every “you” strengthens their connection to your cause and turns their contributions into a meaningful partnership.

This end-of-year season, make your donors the focal point of your campaign. Let’s ensure your end of year fundraising efforts start on the right foot.
Contact Kindred Spirits Collaborative to discuss how we can support your donor-centric fundraising strategy and help you create lasting impact. Learn more and find support at www.kindredspiritscollaborative.com

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