Скачать или смотреть Ashifa Paracha | Pakistan Digital Awards | CEO Core with Naveed Azhar | Runway Podcast

In this powerful episode of CEO Core by Naveed Azhar, we sit down with Ashifa Paracha, one of Pakistan’s most respected voices in marketing, digital innovation, and leadership, as she opens up about her 25+ year journey the wins, the pressure, and the realities people rarely talk about.

Ashifa speaks candidly about market threats, industry politics, award culture, and how Pakistan’s digital space actually works behind the scenes. She shares her perspective on the shift from traditional to digital marketing, the rise of influencers, and what truly defines good digital work today.

The conversation goes beyond business. We dive into women leadership, mental health, and the story behind SheVows / Women Foundation — how it started, why it matters, and what it takes to turn an emotional cause into a meaningful, impact-driven platform.

We wrap up with a fun but honest rapid-fire round, where Ashifa gives straight answers on AI, hustle culture, networking, talent, and entrepreneurship, followed by powerful advice for young professionals navigating confusion, pressure, and direction in today’s fast-moving world.

A must-watch episode for founders, marketers, leaders, and anyone building a career with purpose.

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www.runwaypakistan.com

🎙 Host: @naveedazhar
🎙 Guest: @ashifaparacha | @pakistandigitalawards

#CEOCoreByNaveed #runwaypakistan #runwayadvertisingpakistan

[ Podcast, Business Talks, career journey, Runway Podcast , Digital media , Naveed Azhar ]