Скачать или смотреть Maximizing Your UGC Content Strategy: The 6 Mistakes to Fix

The importance of having a snappy hook in the first three seconds of the ad.
The first three seconds of your Facebook ad are crucial for grabbing the viewer's attention. A weak hook can ruin your chances of monetizing that attention. While hook rate and money aren't directly related, it's important to remember that the goal of Facebook ads is to purchase attention, and our business model relies on turning that attention into profit. A strong hook won't guarantee success, but a weak one will prevent any opportunity for earning money.

The need to avoid slow pacing and get to the point quickly.
Another crucial factor in creating successful Facebook ads is avoiding slow pacing. In today's world, people have extremely short attention spans, and your ad is essentially an interruption to their browsing experience. It's important to remember that viewers didn't sign up to see your content, and you are standing in the way of what they're trying to get to. Therefore, it's essential to get to the point quickly and tell your story backwards. You cannot assume that anyone cares about what you have to say, so make every second count and ensure your ad captures their attention right from the start.

The need to change the framing consistently throughout the video to keep viewers engaged.
Moving on to the third major issue that I see in almost every ad, it's the lack of variation in the framing of user-generated content (UGC) throughout the entire video. Even if you're not a master storyteller, you can still keep your audience engaged by changing up the setting. If you don't, people are going to get bored. One trick that I love to see is the use of forced time, where you show something happening in real-time. For example, a recipe video that shows the raw ingredients being transformed with changing camera angles as the process unfolds. Or a video that captures the beauty of the sunrise as people travel from one place to another. If viewers know that something is coming, they'll stick around to watch it happen. However, if the visuals are not interesting, even if the center of the frame is compelling, people are likely to lose interest. So, it's crucial to keep the UGC framing varied and visually engaging to maintain viewers' attention.