Скачать или смотреть Marketers often watch CPCs, CPMs and platform metrics like they are the main indicators of success.

Marketers often watch CPCs, CPMs and platform metrics like they are the main indicators of success. These numbers shift constantly due to seasonality, competition and platform behaviour. You can influence them, but you cannot control them. What you can control is the experience people get when they land on your site.

Your average order value, conversion rate, message clarity and user journey have a far greater impact on performance than any fluctuation in ad costs. When those elements are strong, you absorb platform volatility without panic. When those elements are weak, even cheap traffic will not convert. If you want consistent performance, your website must be built to support it.

We talk about this in the CTD Roundtable. Watch the full episode on our website and YouTube.

Watch the full video:    • CTD ROUNDTABLE EP #05 | Cross-Functional A...  
Or read the full blog post: https://www.connectthedots.co.nz/ctd-... #short