Скачать или смотреть Digital Duct Tape: Leveraging AI to Solve CX Challenges with Scott Wilder | Episode 079

In this episode of the Digital CX Podcast, host Alex Turkovic chats with Scott Wilder, Head of Digital Success at Clari with a wealth of previous experience from Google, Adobe, and HubSpot among others. The conversation explores leveraging AI for customer success, integrating data across platforms, and adopting B2C innovation to enhance digital experiences in the B2B space.

Chapters:
00:00:00 - Intro
00:04:02 - Transition to digital growth
00:06:57 - Inbound vs. outbound digital CX
00:08:35 - The struggle with platform silos
00:10:01 - AI in Clari’s CX strategy
00:11:53 - Chatbots and federated search
00:13:12 - Building the business case for AI
00:14:32 - Customer-driven innovation in CS
00:16:59 - Tackling data hygiene challenges
00:19:45 - Fun approaches to data cleanup
00:21:01 - Selecting the right chatbot vendor
00:24:05 - Embracing B2C innovation in B2B
00:28:23 - SMS as an untapped B2B strategy
00:30:30 - Exploring AI and educational resources
00:34:34 - Where to find Scott Wilder

Enjoy! I know I sure did…

Scott's Linkedin:   / wilder  
Join our Monthly Meetup: https://digitalsuccess.gradual.us/


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The Digital Customer Success Podcast is hosted by Alex Turkovic:   / alexturkovic