Скачать или смотреть “FREE” Is a Trap… and I Took the Bait (Behavioral Economics)

Have you ever chosen the “free” option even when the paid deal was clearly better? You’re not alone.

In this episode of Max Economics, we unpack a classic behavioral economics experiment that reveals how money psychology can override simple math. When something drops to $0, it feels disproportionately valuable—so people often prefer a smaller free reward over a bigger option that costs a little. We’ll connect this marketing psychology effect to real-life examples like free shipping and “included” plans, and what it means for smarter personal finance decisions.

Subscribe for more clear, bite-sized lessons on spending, saving, and investing—without the jargon.

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