Скачать или смотреть Scientific Advertising by Claude Hopkins - Animated Wisdom for Content Creators

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Scientific Advertising - An animated curation of 7 Principles of advertising through the lense of a 2022 content creator.
Made mostly with Doodly(https://paykstrt.com/2073/107068 - Affiliate link)

Claude Hopkins's book is regarded as a "Must" by David Ogilvy and Garry Halbert. In this book he explains how advertising is no longer a gamble and that if we act right, we will surely succeed.

For an even deeper explanation you could check out the blog review:
https://improvementor.blog/claude-hop...
And rating 64/100:
https://improvementor.blog/claude-hop...

FREEBIES:
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https://improvementor.blog/5-common-m...
For Beginning Entrepreneurs - 4 Self-Improvement Books that rocked my world! https://improvementor.blog/4-books-fo...
Define Target Audience in About 5 Minutes
https://improvementor.blog/define-tar...

4 Ways to Identify Audience Questions on YouTube PDF
https://improvementor.blog/4-youtube-...

Table of Contents:
00:00 Intro
00:05 Idea 1: Test, Test, Test
01:43 Idea 2: Ads are Salesmanship in Print
02:37 Idea 3: Narrow Your Headline Focus
03:30 Idea 4: Specificity Promotes Credibility
04:15 Idea 5: Sales Beat Beauty
04:53 Idea 6: Tell Your Full Story
05:54 Idea 7: Focus on Service, not Sales
07:14 Outro

Attributions:
If any of the authors are offended in any way, please contact me at yan@improvementor blog and we'll sort it out.
Full Attribution List(Images, Video):
https://drive.google.com/drive/folder...

Track Maven research:
This is a link to the marketing profs article that is found in the book, but the link to the research itself is (as of writing) outdated.
https://www.marketingprofs.com/charts...