Скачать или смотреть How to Adapt Your Communication Without Losing Your Soul

So, if we don't
want to be shapeshifters, so
we, but we do need to communicate
differently with different
audiences. Like. What does
that look like in practice? I'm, I'm sure
there's people already screaming
at their, their TVs, at
their phones, at their cars. So how to adapt
your communication without losing
your soul, without giving up
your integrity. Om: Boy, what a
great question. I think first of
all be led with the truth instead
of trying to figure out how you
can manipulate the message because
honestly, at the end of the day,
true leadership should value
the message that comes across as
a true message, this is really
what's going on. And now look
at why, which could be the
positives and the negatives, as
opposed to going in with those
kind of nuanced the themes that
often people do. So the best advice
I can give you is be data driven. And be transparent
and say the team either succeeded
or didn't succeed and here are
possibly some of the reasons why. So at that point
you feel free to call out on
team members and say, well,
what do you have to add to that? Right. Well, how would
you characterize the nature of
how we fared? Not necessarily
failed what have we learned? Also if we
succeeded, what, what factors
contributed to our success so that we
may repeat some of those same things
in the future. Feel free to call
on your team. So the message
isn't just you delivering
something, whether it's upstream
or sideways, or whatever
it might be. And that way you
are hoping that you can be more
authentic in your messaging instead
of, again, being kind of slimy and,
come across as. Something that
is serving you over and above
everybody else. Brian: For this
category we have a, a little bit of
a framework maybe some guidelines
to help. Mm-hmm. We have, a three
point test. Again, we very
borderline about the current
four point plan. We like three. Yeah, we
like three. We like three dry. That's right. And the three
point test is gonna go something
like this. It's gonna say
test number one. Consistently
state the facts so you have
facts that you can write down. That was at the
center of our circle before. Yeah the
you have a transparency test. We're not trying
to hide the truth to protect
people's feelings. I don't know
a better way to say that,
but basically, would you be
comfortable if all the stakeholders
heard all of your different versions
of messages, or would that make
you nervous? That's really
the transparency test here, right? And also like
if you wrote, if meeting notes
were automatically constructed by AI
of every meeting and you're in, and
then somebody had the wherewithal
to put them all together would
you see different stories emerging? Would your
sliminess be revealed? Would the light
come on and all the cockroaches
scatter at that point? These are
the questions that keep me
up at night. And then
recommendation number three is
the consistency test is your
proposed action or decision
should be the same across all
your audiences, which is basically
the same as 0.2 transparency. So those are
three things that give you an a in. Integrity
in my book. Anyway, that's it. Om: I fully agree. I also don't
expect to just be there, right? You know, quickly,
because this takes time, especially
if you've been used to
manipulating the messaging, right? It takes time to
get from there to the other side. So give yourself
the time celebrate the quick wins,
et cetera. as a product
manager again, if you've got
that two by two. You have executive
stakeholders and you have like
users of your software, they
both want to know like, did this
thing, scratch the itch, did
this feature, did this or maybe
it's a test. Maybe we're
testing a market or something
like that. Did this, did this
thing resonate with the audience? I mean, you're
relieving their pain point. That's one way
to talk about it. You talk about
it in terms of the pain point
and how easy it is to relieve
the pain point with the feature
you just came out with, with
the executives, it's a matter of
adoption numbers or revenue numbers
or whatever they care about. In the product
management world, it's not difficult
to separate these things. They are the
same message. It's just the
users don't care about adoption. Unless you're
doing a bit of marketing to
them and doing some social proof
style marketing. 75% of users
love that, that kind of stuff. , That kind of stuff
is gimmicky to individual users,
but to executives, they love that
kind of stuff. I think there's,
there are techniques
you can use. So like for
example, if you had both
audiences in the same room, Yeah. Speaker 4:
The room where it happens. That's right. Om: Exactly. One of the things
you could do is just spin up a
simple whiteboard with a dot board
with only like three bands,
there's the bullseye, the
concentric cir...