Скачать или смотреть Powerful Pitching Strategies That Convert | Brainy Business podcast ep 326 | behavioral economics

A company’s success nowadays is so reliant upon pitching–whether you are looking to land new client or get quoted in the media. Having a credible source say positive things about you and your company can be pivotal when it comes to whether your brand is going to be seen or not. That is exactly why this episode of The Brainy Business is dedicated to giving you some concise tips on how to use behavioral economics to pitch your brand. Pitching yourself can feel awkward, but when you understand the brain science it doesn’t have to be, especially if you follow Melina’s tips!

In this episode, Melina Palmer discuss different brain biases such as social proof, authority bias, familiarity bias, and availability bias. Availability bias gets a big focus because it is one of the most critical to pitching success. You can take advantage of it by predicting and paying attention to trends and finding a way to offer people a fresh perspective on them. The episode closes with three key points to keep in mind when pitching: (1) keep it short (2) be happy with your language and (3) follow directions. This is just scratching the surface of what you’ll get in this episode, one of the top 10 downloaded episodes of The Brainy Business of all time. Listen now to learn how to use behavioral economics to successfully pitch yourself and your business…

In this episode:
Gain knowledge on crafting compelling business pitches that seize opportunities.
Unearth techniques to fight self-doubt, imposter syndrome and potential slants in your business pitches.
Learn how to leverage social proof to boost business credibility, attracting a wider customer base.
Learn to spot niche perspectives and fresh ideas that attract media attention for your business.
Understand why it is important to plan ahead much further than you think is necessary, with tips for how to get started immediately.

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https://www.inc.com/author/melina-palmer

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