Scale a design system from startup to IPO — Adam Fratino, Peloton

Design systems have a branding problem. Everyone at the company has an opinion of what a design system is supposed to do, who it's supposed to serve, and when things should be added. But — when done well — a design system is as much about what's left out as what's put in. Managing expectations around a design system can be more difficult than building it.

In today's episode, we talk with Adam Fratino about building UIs at Peloton. He shares with us the unique challenges of managing a project at the intersection of design, development, marketing, and open source.

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