Relationship Management | Definition, Types, and Importance of relationship management

In this video, you will learn " What is relationship management?".
Relationship Management is a strategy in which an organization builds and maintains good and positive relationships with its customers, clients, partners, suppliers, and employees.
Topics you are going to learn are:
1. Introduction/definition of relationship management.
2. Process of Relationship Management.
3. Four types of relationship management.
4. Conclusion of relationship management.

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0:00 Introduction
0:12 BUILDING & MAINTAINING
0:59 Process of RELATIONSHIP MANAGEMENT
1:22 Understand NEEDS
1:39 Establish COMMUNICATION
1:57 Develop TRUST
2:49 Seek FEEDBACK
3:11 Continiously IMPROVE
4:39 Third EMPLOYEE RELATIONSHIP
5:07 Fourth PARTNER RELATIONSHIP MANAGEMENT (PRM)
5:43 Importance of RELATIONSHIP MANAGEMENT
6:12 Enhanced CUSTOMER EXPERIENCE
6:48 Risk mitigation in SUPPLY CHAIN
7:09 Employee ENGAGEMENT & PRODUCTIVITY
7:26 Brand REPUTATION & IMAGE
7:47 Adaptation to CHANGING MARKETS