#10: Ryan Ward - Content Creation, Authenticity, and Building an Online Personal Brand

Ryan Ward is on a journey to create 1 video for 365 days straight on YouTube.

In this conversation, he shares his journey building an online personal brand. We talk about experimentation, content creation skills, social media, authenticity, balancing a 9-to-5 with side hustles, and much more.

Listen to it on Spotify: https://open.spotify.com/episode/3smB...

0:00 Moving to New York City
2:33 Ryan's backstory
6:02 How to build consistency
9:06 Doing content creation full time?
9:54 Core principles of content creation
11:08 Challenges of building a personal brand
14:49 Experimentation is key
16:13 What media platforms should I be on?
17:39 The power of YouTube
20:20 The benefits of joining community groups
21:54 Sharing online leads to unexpected outcomes
23:53 Important skills for content creation
26:46 Favorite videos Ryan posted
28:59 Noah's content system
30:49 The importance of title + thumbnails for YouTube
31:41 Balancing authenticity with views
34:29 How do you balance your 9-to-5 and side hustles
36:25 Eating the frog first thing in the morning
38:26 Building an email newsletter
40:04 What does "traffic" mean
41:49 Why you should read more fiction books
45:30 David Perell's "How I Write" podcast
47:18 People in the online space worth following
48:45 If you had unlimited $, what would you invest it in?
51:26 Something unconventional Ryan did that led to outsized returns
53:30 How to maximize learning in college
55:52 Advice that is overrated + underrated?
59:14 One message to your 18 y/o self
1:00:38 Where can people find Ryan

Follow Ryan:
Twitter: https://x.com/iamryanward
Instagram:   / iamryanward  
YouTube:    / @iamryanward  
Kajabi: https://ryan-ward.mykajabi.com/

Follow Me:
🌐 Website: https://www.jestonlu.com
💬 Twitter:   / jestonlu  
🎙️ Podcast:    / @jestonlupodcast  
🎥 YouTube:    / @jestonlu  

The Jeston Lu Podcast: Deep conversations for the artistic ones. 🤍