Скачать или смотреть CommerceHub's Philip Hall: Profitability strategies for brands and retailers in a multichannel world

Philip Hall, Managing Director Europe for CommerceHub and ChannelAdvisor, discusses profitability strategies for brands and retailers in a multichannel world. Brands and retailers need to be omnipresent, says Philip, to have their products represented across different channels. CommerceHub, in conjunction with ChannelAdvisor, are uniquely positioned to help retailers both operating in a multichannel world, opening up their own marketplaces, and adopting new routes to market such as TikTok and Retail Media strategies.

00:00 Introducing Philip Hall, CommerceHub & ChannelAdvisor
01:43 Customers benefits from CommerceHub & ChannelAdvisor combination
02:44 How CommerceHub work with M&S
03:30 Consumer trends that Brands need to address
05:30 Brand and Retailer strategies for profitability
07:46 How can CommerceHub help brands & retailers grow profitably?

Links:
CommerceHub https://www.commercehub.com/
ChannelAdvisor https://www.channeladvisor.com/uk/