Скачать или смотреть Drakes Supermarkets - It's In The Bag

This training program was produced to educate the staff of Drakes Supermarkets about a new government legislation relating to the use of plastic bags in South Australia.

This video was produced at short notice due to the timing of the legislation. It was shot on weekends out of trading hours so as to have clear access to the store. Following the pre-production stages of scripting and storyboarding, my small crew and I set about working with the staff members who appeared in the video to clearly teach what the new laws required. Everything came together really well and the finished product was delivered on time for the staff training.

The staff of Drakes Supermarkets were able to gain a full understanding of the laws, plus the video presented an opportunity to address other 'checkout efficiency' matters. This production was also re-packaged for Foodland and IGA stores on a wider scale.