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Fabian Hüftle in the first edition of the 24-hour Odor Management Marathon (24h-MOM) celebrated on November 12, 2025, uniting experts from all five continents in an innovative virtual format that rotated sequentially through Oceania, Asia, Europe, South America, and North America.

The event was organiz/sed by the global organiz/sations CASANZ, A&WMA, AMIGO, JAOE, WEF, IEEE, ISOCS, DOS, IWA, KLOPC, AIDIC, and VDI, and the coordination of olores.org.

Supported by bioair solutions, Olfasense, Jacobs, Black & Veatch, St. Croix Sensory, Hydrens, Porter Odor Science, The Odour Unit, Lab Service Analytica, Xylem, and the media partner akhonmedia, the marathon strengthened international collaboration on air quality, highlighting the need for global criteria harmonization and the rise of innovative technologies.