Скачать или смотреть Facebook Ads Data EXPLAINED: How to Analyze Performance Metrics to Lower Costs & SELL More

This video explains the most important Facebook Ads Data you should watch out for. If you’re running Facebook Ads, you probably want to know exactly how they’re doing.

Well, Ads Manager provides you with ALL the Facebook Ads data you could ever need to find out the performance of your campaigns.

Problem is, Facebook Ads data analysis can be pretty confusing.

How do you know what to look for? Which ads are doing well, and which ones are struggling? And perhaps most importantly, how to use this Facebook Ads data to diagnose specific problems all throughout your funnel?

That’s what I’ll answer for you today.

You’re going to discover how to look at Facebook Ads Data within Ads Manager so you can confidently make data-driven decisions and grow your business.


MOST IMPORTANT METRICS AT EVERY STAGE OF YOUR FUNNEL:

Top-of-funnel metrics
-cost per video view (3 or 10 sec)
-cost per messenger sign-up
-relevance score (the higher, the better)

Middle-of-funnel metrics
-cost per click (most important - spend/unique link clicks)
-click through rate (unique link clicks/impressions)
-cost per lead (for lead magnets - spend/leads)
-lead form conversion rate (leads/lead form visitors)

Bottom-of-funnel metrics:
-cost per acquisition (spend/customers created)
-revenue per visitor (revenue/unique link clicks)
-return on investment (revenue-spend/spend)
-ales funnel performance (step completers/step visitors)

Retention & monetization metrics - long-term growth
-return on investment (7 days, 30 days) (revenue-spend/spend)
-lead & customer value over time (average revenue by first action)
-average order value

See, Facebook Ads data analysis has never been easier :)


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