ISPO Munich 2018 | ISPO Digitize (English)

ISPO Munich 2018 - ISPO Digitize

Are you open to the future?

Smart sports goods, virtual reality and medial interactions with the customer. Digitalization reaches consumers and traders alike.

Now there are opportunities to grasp digital change and use it as a growth motor for the future.
This year, ISPO Munich, together with adidas, is focusing on this topic for the first time on its own platform.

Tobias Gröber, Head of ISPO Group
"In our ISPO Digitize area at ISPO Munich this year, we‘re offering specialist dealers concrete application examples that can support them in their 
own digital transformation. Firstly, Adidas is presenting its digital value chain worldwide, from open innovation, to automation in manufacturing, topic Speedfactory. In addition, we have Sportmas Retaillab. Here the trader will find technologies that can already be used in the topic of digitalization in the sports industry."

For example, adidas is presenting digitized processes, with the aim of bringing the industry closer together in the future.

Roland Auschel, Chief Sales Officer adidas
"We believe that we simply have to create such a critical mass of people and companies who are, of course, interested in making our industry faster, so our industry is much more relevant to the consumer, and that it is also simply comes together much more consistently. We believe that we can make a small contribution here. "

How to appeal to one’s consumers individually, in as far as the electronics and sports industry is already evident at ISPO Munich.

For example, the company SUPA has developed one sensor for the clothing of various sports, which displays the data of the training to the consumer via an app at any time.

Sabine Seymour, CEO SUPA
"One devise does one thing. But we need to integrate all the devices, all different types of data sets and really offer other types of solutions, that include, you know, products and applications, that are interesting for you."

For the individual running shoe, the company Brooks provides fitstation: The 
foot is scanned and the shoe is then printed. Perfect fit!

From the summer of 2018, the ISPO Digitize Summit will regularly take care of the digital future of the sport business.

Roland Auschel, Chief Sales Officer adidas
"We believe that it must evolve to a forum where the industry meets and exchanges ides. And we believe that if we look around the world, it can only be ISPO, which has worldwide significance. That's what we're all about."