Ismael Belkhayat | ABH 2023 Top 10 Hero | Chari Pitch

Ismael Belkhayat, a 2023 Top 10 ABH hero and CEO of Chari, experienced the joys of his local shop as a child, where good grades meant celebratory candies. However, the rise of megastores threatened these small businesses’ livelihoods.

Determined to empower them, Ismael and his wife founded Chari—an app enabling small shop owners to purchase inventory online swiftly, affordably, and with tools akin to those of big businesses. Leveling the playing field for local enterprises.

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