Скачать или смотреть Are You Making This Mistake with Your Referrals?

Most business owners confuse prospecting and marketing with actual referral generation. This is Stacey’s first don’t when it comes to referrals.

In Episode #402 of the Roadmap to Referrals podcast, she breaks down why your business growth plan needs to be treated like a 3-legged stool: 1) Prospecting 2) Marketing 3) Referrals.

The approach for these 3 strategies is NOT the same. The intended audience for prospecting and marketing is not the same as the audience for referrals. Each requires completely different activities, messaging, and expectations. If you treat prospecting, marketing and referrals as the same thing, your referral engine will fail.

Watch to the end to find out the breakdown of each, plus TWO other massive mistakes you absolutely must avoid if you want to increase your referrals.

CHAPTERS
0:00 The 3 Don’ts When It Comes to Referrals
1:21 Don’t Put Referrals Within Prospecting and Marketing
6:58 Don’t Violate the Science of Referrals
8:24 Don’t Use Tactics That Compromise You and Your Relationships
10:28 Recap of the 3 Referral Don'ts
11:08 Resources on Referrals

LINKS MENTIONED IN EPISODE

Download a transcript of this episode on the show notes page: https://staceybrownrandall.com/402

*****

Stacey Brown Randall is the creator of the Referrals Without Asking™ methodology and author of The Referable Client Experience and Generating Business Referrals Without Asking. She is also host of the Roadmap to Referrals podcast.

Growing a service-based business doesn’t require ads, cold outreach, or awkward referral asks. It requires understanding who already trusts and believes in you to put their reputation on the line to naturally refer you.

Learn more about Stacey Brown Randall and her #referral methodology:
https://www.staceybrownrandall.com

Want to kickstart your referral machine? Register for Stacey's online starter course, Your Next 5 Referrals:
https://staceybrownrandall.com/your-n...

Buy Stacey's latest book, The Referable Client Experience, and leave a review:
https://a.co/d/gmb3Ddv

Don’t forget to like this video and subscribe to this channel    / @referralswithoutasking   for tips on referrals and sustainable growth for service professionals. Make sure to click the bell to never miss a new video!

#referrals #referralswithoutasking #ServiceBusiness #ConsultingBusiness #lawfirm #leadgeneration #clientacquisition #roadmaptoreferrals