Скачать или смотреть Episode 8: The Right Words Win Business

​The Right Words Win Business: Why Messaging is Essential for Law Firms Ready to Grow

​In today’s crowded legal market, expertise alone isn’t enough to attract the right clients.

​Estate planning attorneys need messaging that communicates credibility, connection, and clarity in seconds. In this session, messaging strategist and conversion copywriter Jen Duncan will show you how to turn vague, forgettable firm copy into clear, client-focused language that builds trust before the first consultation.

​Together, we’ll explore:

​What most firms get wrong on their homepages

​How small shifts in words can improve lead quality and referrals

​The ethical and strategic use of AI in law firm marketing: how tools like ChatGPT can save you time and strengthen consistency when used with guardrails—and why “just letting the bot write” is risky (and costly)

​👉 You’ll leave with practical insights on where AI fits (and doesn’t) in your messaging strategy.

​✨ Clarity isn’t clever. Clarity converts. Come learn how the right words can grow your practice with confidence.

​

​About Jen Duncan

​
Jen Duncan is the founder of Moxie Content Studio, a boutique messaging and copywriting consultancy that works exclusively with established professional service firms, particularly in law, finance, real estate, and consulting.

​With over a decade of experience in brand strategy, copywriting, and client communications, Jen helps attorneys and law firms clarify their message so they can position their practice with authority, attract higher-quality clients, and scale with confidence. Her work has supported solo practitioners, mid-sized law firms, and industry-recognized legal consultants in reworking their brand voice, web content, and thought leadership positioning - often leading to stronger engagement, faster conversions, and an internal sense of alignment across their team.

​Her methodology blends strategy, storytelling, and sales psychology to build messaging systems that reflect not just what you do, but why it matters to your clients.

​If your firm’s marketing feels generic, or if your website doesn’t reflect the sophistication and caliber of your work, she can help you fix that without sounding like everyone else in your field.


Follow Jen
Website: MoxieContentStudio.com
Instagram: @moxiecontentstudio
LinkedIn: @jen-duncan
Email: [email protected]


Follow us ⬇️
Instagram:   / thebestnotaries  
TikTok:   / thebestnotaries  
X:   / thebestnotaries