Blinkit, Instamart, Dunzo जैसे ऐप्स घाटे में, फिर भी इनमें करोड़ों का निवेश क्यों?| Aasan Bhasha Mein

In this video, The Lallantop’s Kuldeep Mishra explained about how the quick commerce industry works and what is the revenue model of this industry. The quick commerce industry, specializing in delivering essentials within 10 to 30 minutes, has seen significant growth driven by evolving consumer expectations and digital convenience. Its revenue model hinges primarily on three channels: delivery fees, commissions from merchant partners, and value-added services. Delivery fees, often variable based on order size, distance, and time sensitivity, serve as a core revenue source. Although some platforms initially offered low or zero delivery charges to attract users, they have gradually adjusted pricing to balance customer demand with profitability. Secondly, quick commerce platforms charge commissions to merchants listed on their apps, generally ranging from 10% to 30% of each transaction. By integrating with local grocers, pharmacies, and specialty stores, these platforms expand merchant reach and drive customer acquisition for businesses, forming a mutually beneficial ecosystem. Additionally, quick commerce platforms leverage subscription models for steady revenue streams. Subscriptions offer benefits such as waived delivery fees and exclusive discounts, encouraging regular use while ensuring a fixed income. For instance, platforms may offer monthly or yearly plans for avid users, creating a reliable revenue flow outside transactional charges. Another strategic revenue stream is ad placements, where merchants pay for featured visibility to boost orders and improve search ranking within the app, thereby enhancing discoverability. These ads, similar to those on traditional e-commerce platforms, help quick commerce players earn incremental revenue by promoting specific brands or products. Lastly, data monetization, though still nascent, holds potential as platforms gather valuable consumer insights. Aggregating and anonymizing user data, these companies can assist brands with targeted promotions or inform broader market strategies. Together, these revenue streams have allowed quick commerce companies to grow rapidly, even as they strive to balance high operational costs with customer acquisition and retention strategies.

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Produced By: The Lallantop
Edited By: Asad