256. A Blueprint for Franchise Success with Jamie Weeks, Founder & CEO of SweatHouz

Today, I'm joined by Jamie Weeks, founder & CEO of SweatHouz.

Helping members unwind, SweatHouz combines infrared saunas, cold plunges, and vitamin C showers for a complete preventative wellness experience.

In this episode, we discuss Jamie's journey from Orangetheory Fitness franchisee to building a recovery-focused wellness brand.

We also cover:

• The future of holistic wellness
• Optimizing franchise operations
• Jamie's vision for revolutionizing the industry

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SweatHouz’s Website:https://www.sweathouz.com/
SweatHouz’s IG:   / sweathouz  

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Chapters:
(00:00) Introduction
(01:44) Jamie’s Journey in Franchising
(02:30) Origin and Growth of SweatHouz
(04:36) SweatHouz’s Offerings
(06:49) SweatHouz 1.0 vs. 2.0
(11:07) Franchising Strategy and TAM
(14:16) Differentiation
(21:50) Strategizing for a Billion-Dollar Exit
(24:09) The Future of Fitness and Wellness
(28:34) Digital Therapy
(30:20) Scaling and Franchisee Selection
(36:48) Partnerships and Future Roadmap
(38:38) Conclusion