NRF Europe’s first-ever show in Paris marked a major milestone for the retail industry, bringing together retailers, partners, and thought leaders from more than 40 countries. In this special episode of The Retail Podcast, Alex Rezvan is joined by Jill Dvorak, SVP of Content at NRF, and Ryf Quail, Managing Director of NRF APAC, for an inside look at the global vision of NRF and what lies ahead for retailers worldwide.
➡️ The conversation dives into why Europe needed its own “Big Show” and how regional gatherings are reshaping the global retail calendar. Jill and Ryf discuss the rapid pace of retail innovation, the acceleration of technology adoption, and the importance of retail as a people-driven and emotional business. They also share insights from NRF New York and Singapore, exploring what sets each event apart and how these experiences connect into a larger global community.
Looking ahead, the guests unpack the “Next Now” theme for NRF 2026—what it means for the next generation of consumers, how retailers can adapt to new expectations, and why it feels like the future is arriving faster than ever before. They highlight where growth opportunities are strongest, especially in Asia-Pacific and the Middle East, where double-digit expansion continues to shape the global retail map.
This episode is not just about conferences—it’s about leadership, community, and the evolving role of retail in people’s lives. From the technology powering customer journeys to the emotional stories that connect shoppers to brands, NRF Europe is setting the stage for a new chapter in retail’s future.
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If you are struggling to stay relevant in a rapidly evolving industry, looking for insights from major conferences like NRF, Shoptalk, and EuroCIS, or aiming to connect your digital funnels to physical events with measurable ROI, this channel is designed for you.
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⏱️ Timestamps
00:00 – Opening: Setting the scene in Paris
00:31 – What NRF Europe means for retailers
01:15 – Jill Dvorak on global connections and innovation
02:15 – Ryf Quail: Retail is universal
03:10 – Retail as a people and emotional business
04:00 – Looking ahead to NRF New York 2026
06:20 – The “Next Now” theme explained
07:11 – Why regional shows matter globally
08:42 – Closing thoughts & looking to New York
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