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🔗 CONNECT WITH DMITRI:
LinkedIn:   / dmitri-rassadkine  
Company Website: https://wismolabs.com

What started as a side project in an e-commerce agency became a scalable SaaS platform helping retailers turn “Where’s my order?” into one of their most valuable customer touchpoints.

In this episode of Scale Forward Podcast, Dmitri, Founder of Wismo Labs, shares how he bootstrapped the company from a proof-of-concept to a multi-tenant SaaS serving high-volume retailers, why he paused marketing for 18 months during rapid growth, and how “white glove” onboarding drives ROI for his clients.

🎯 KEY TAKEAWAYS:

Why the post-purchase window is the most valuable marketing moment

The decision to pause marketing despite fast growth

How white-glove onboarding beats pure self-serve at scale

Using AI to predict shipping issues and reduce customer anxiety

Building a personal brand as a technical founder

Chapters

00:00 Introduction to Wismo Labs and Its Origins
02:15 From E-commerce Agency to SaaS Platform
05:32 Why Post-Purchase Matters More Than You Think
07:16 Differentiating Wismo from Competitors
10:38 Who They Serve (and Why “Mom & Pop” is Misleading)
12:43 Early Acquisition Channels & First Customers
14:41 The Summer That Changed Everything
18:13 Why Dmitri Paused Marketing for 18 Months
21:32 SEO & LinkedIn as Growth Channels
23:47 How AI Supports Marketing, Analytics & CX
27:13 Personalization Down to the Individual Customer
28:06 Building a Founder-Led Personal Brand
33:34 Lightning Round
43:16 Upcoming Self-Serve Platform
44:47 Advice for New Founders

📈 ABOUT SCALE FORWARD PODCAST:
A podcast featuring CEOs, Founders, and Directors who share exactly how they scaled their businesses. Get actionable insights from leaders who've been there and done that.

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