Скачать или смотреть Why Mexicans Worship Coca-Cola | A Haunting Story

This video explores how a simple soft drink became a deity in the Mexican village of San Juan Chamula, where Coke is used in spiritual rituals and worshipped for its ‘cleansing’ powers.

The video traces the village’s colonial history and how indigenous traditions blended with Catholicism, eventually giving rise to a new faith centred around Coca-Cola. Due to water scarcity and aggressive marketing, Coke became not just a drink, but a symbol of hope and divine presence. This shift highlights the darker side of globalisation- cultural erosion, corporate dominance, and health crisis masked as tradition.

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On Screen: Kabir Saabran
Instagram:   / kabir_saabran  

Writers:
Shweta Chavan
Shreyash Deoghare

DOP:
Shreyas Bhosale
Girish Agisgekar

Editors:
Girish Agisgekar
Shreyash Deoghare

Research:
Pritha Pandey