Скачать или смотреть When AI Takes the Wheel: The Future of Consumer Intelligence │ The Exchange: Episode 118

Karen and Lenny tackle the seismic shifts reshaping market research and consumer intelligence. From the Middle East's emergence as a technology powerhouse to AI tools that are compressing the entire purchase funnel into milliseconds, the industry is evolving faster than ever. The conversation cuts through the hype to address what really matters: how companies can bridge the gap between what consumers say and do, whether smaller firms can survive the automation race, and how much control we're willing to surrender to AI systems that can reprogram themselves.

As virtual worlds become trivially easy to create and customer intelligence platforms consolidate into unified ecosystems, one question looms large: are businesses prepared to adapt their strategies for an increasingly automated future, or will they be left behind?


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LINKS FROM THE EPISODE:


Ipsos acquires Seventh Decimal to bolster MENA audience measurement expertise
https://www.benzinga.com/pressrelease...

Medallia and Ada announce a strategic partnership
https://www.medallia.com/press-releas...

The Harris Poll launches QuestRQ
https://www.newswire.com/news/stagwel...

GlobalData rolls out a revamped Strategic Intelligence platform
https://u7061146.ct.sendgrid.net/ls/c...

Bloomberg Introduces Alternative Data Entitlements on the Terminal for Increased Alpha Discovery
https://www.prnewswire.com/news-relea...

Bello launches online qual platform
https://www.research-live.com/article...

UserTesting, Inc. Unveils User Testing for Figma
https://www.marketscreener.com/news/u...

NIQ launches a Say–Do Gap Measurement Framework
https://www.businesswire.com/news/hom...

Bilendi Discuss Promises End-to-End Project Automation
https://www.mrweb.com/drno/news39352.htm

Google begins rolling out Chrome’s “Auto Browse” AI agent today
https://tracking.tldrnewsletter.com/C...

Moltbot: The Ultimate Personal AI Assistant Guide for 2026
https://dev.to/czmilo/moltbot-the-ult...

Meta highlights upcoming agentic commerce tools
https://tracking.tldrnewsletter.com/C...

ExchangeWire covers a Taboola–Columbia field study finding GenAI ads perform on par with human creative at scale
https://www.exchangewire.com/blog/202...

Firefish Launches its AI Council and Introduces a New Set of AI Governance Principles
https://www.firefishgroup.com/article...

DeepMind previews Project Genie
https://x.com/i/status/20169197564402...



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