Скачать или смотреть Peter ter Weeme - IABC/BC 2021 Signature Storytelling Event

Peter ter Weeme (he/him)
Chief Social Purpose Officer & Vice President, Player Experience at BCLC

Presentation: Making Change. On Purpose.

Peter will share how identifying his personal purpose early on in his career has been a guiding force for activism around a number of issues. From environmental conservation and promoting sustainability behaviours to social justice and equity, clarity of purpose has provided clear guide rails for the causes and movements that he has helped propel.

Biography:

As the Chief Social Purpose Officer & Vice President Player Experience, Peter is responsible for the corporation’s social purpose commitment, overall reputation management and end-to-end player experience and marketing strategies. A 25-year veteran of the values-driven marketing, sustainability and social purpose movement, his mandate is to lead the transition of BCLC to a purpose-driven organization that offers an exceptional and responsible entertainment experience.

Peter’s professional experience spans the world of corporate, government and non-profit clients in North America, Europe and Asia. He has lived and worked in Canada, the Netherlands and India where he has advised companies and organizations on a range of values-based issues. He is the former CMO of MEC and has also developed various campaigns and initiatives focused around issues such as climate action, conservation, public health, and diversity and inclusion.

Many thanks to our Sponsors Six Degrees and Addon Creative