Скачать или смотреть What are Brand Archetypes and why are they important?

Chris Konya answers this and more questions on my new podcast.

What are Brand Archetypes and why are they important? -
"Archetypes actually started with just four Archetypes, right? The Persona, the Shadow, the Anima and the Self, and those represent different areas and then I think, you know, Archetypes evolved and there are so many different kinds of Archetypes now. Everything from like Character archetypes to like Seduction archetypes to Heroic archetypes. And they, I think they represent often the things that we yearn for and things that we want, the things that we're missing. And like you were saying, those personality types can, can bring us comfort, can bring us joy. But they can, they really, I think they serve to like, to satisfy our needs and satisfy what, you know, what we want."

This is just an excerpt—Listen to the full episode here:
➡️    • Using Archetypes To Shape Brands with Chri...  

Visit the podcast page to learn more:
➡️ https://www.ebaqdesign.com/podcast/us...

Chris is the managing director at Sylvain Labs, which is a strategy and design consultancy based in New York.
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#branding #archetype #brandstrategy