Скачать или смотреть Pioneering Cannabis-Infused Spirits with Justin Tidwell of Nowadays

This episode of Shopify Happy Hour features Justin Tidwell, the visionary behind Nowadays—a cannabis-infused spirit brand that's shaking up the beverage industry. Justin walks us through the evolution of his THC beverage brand, sharing candid insights on everything from product development hurdles to the art of organic marketing.

He explains how pivoting during the pandemic fueled rapid growth, and why authenticity in influencer marketing and customer engagement is the secret sauce to building lasting credibility.

We also explore:

✅ Launching products only when they’re 100% ready
✅ Harnessing organic marketing on TikTok to drive rapid growth
✅ Balancing DTC and retail growth for sustainable expansion
✅ Tailoring strategies to a diverse THC beverage market
✅ Building a strong company culture and memorable customer experiences
✅ The future of THC beverages—education, compliance, and growth potential

If you’re in e-commerce, DTC, or just curious about building a groundbreaking brand in the cannabis industry, this episode is packed with actionable insights and real-world experiences to elevate your game.

Products and brands mentioned:

NOWADAYS
John D. Rockefeller’s Letters to his Sons
Slate Milk
glonuts
Kemosabe