Скачать или смотреть The main competitor of hypercasual games..is TikTok! How so?!

Battle of Attention: TikTok videos vs Hypercasual Games 🥊

It might seem strange at first, but the main competitors for hypercasual games are short video platforms, not other games. Use cases for both hypercasual games and TikTok are pretty much the same – easily digestible small pieces of content, short usage sessions, 'in the meantime' and 'bored waiting' scenarios. So it’s not ‘should I choose game A or game B’ but rather ‘should I choose game A or watch another kitten musical video’

Results of @Daniel’s and his team polls suggest that in Asia, time in short video apps like TikTok is on the rise, while hypercasual game engagement noticeably dwindles. 📈🎥

Interestingly, hypercasual games often mirror TikTok trends—think beard-cutting or fridge-filling challenges. Now, it seems these games and short-video apps are wrestling for the same audience — with short videos winning! 🎊

What lies ahead? Will this trend continue or could mini-games redirect the attention? Drop your predictions below!👇

#shorts #hypercasualgames #tiktok