Скачать или смотреть Getting to Yes by Roger Fisher, William Ury & Bruce Patton — Book Summary & Key Lessons on Negot...

In this episode, we break down Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William Ury, and Bruce Patton — the groundbreaking book that reshaped the way the world thinks about negotiation. First published by the Harvard Negotiation Project, Getting to Yes introduces the method of principled negotiation, a clear, effective framework for reaching win-win outcomes without resorting to pressure tactics or unnecessary conflict.


✅ What you’ll learn in this summary:

• The difference between positional bargaining and principled negotiation
• Why focusing on interests, not positions leads to better outcomes
• How to separate people from the problem to reduce conflict
• The importance of generating creative options for mutual gain
• How to apply objective criteria to reach fair agreements
• Practical negotiation strategies you can use in business, leadership, and daily life

Why this book matters: Whether you’re closing a business deal, managing workplace disagreements, or negotiating at home, the ability to find common ground without giving in is one of the most valuable skills you can develop. Fisher, Ury, and Patton provide a timeless roadmap for building trust, reducing friction, and creating solutions that benefit everyone.


Who should listen:

• Business leaders and entrepreneurs looking to improve deal-making skills
• Professionals in sales, management, or HR who handle negotiations daily
• Anyone seeking to resolve conflict more effectively in personal or professional life
• Students and aspiring leaders who want to master collaborative problem-solving

✅ Key Takeaways:

1. Focus on interests, not positions: Ask why someone wants something, not just what they want.
2. Separate people from the problem: Deal with issues objectively without damaging relationships.
3. Invent options for mutual gain: Look for creative solutions where everyone benefits.
4. Insist on objective criteria: Use facts, standards, and data instead of subjective opinions.
5. Negotiate without giving in: Stand firm on principles while remaining flexible on details.

If you’ve ever struggled with tough conversations, high-stakes deals, or everyday disagreements, this episode will give you proven tools to negotiate with confidence, fairness, and success.


Keywords: Getting to Yes book summary, Fisher Ury negotiation tips, principled negotiation explained, win-win negotiation strategies, conflict resolution skills, business negotiation techniques, leadership and negotiation podcast, book review negotiation skills, improve communication and persuasion, business book summaries


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