Armin Jochum 2023 Creative LIAisons Coach Speaks About London International Awards Creative LIAisons

Armin Jochum, Founder / Chief Creative Officer of Thjnk and 2023 London International Awards - LIA Creativity In Business-to-Business Juror and Creative LIAisons Coach / Mentor speaks about the impact of the LIA Creative LIAisons program to the industry, both the onsite and the virtual.

About Creative LIAisons:

MISSION STATEMENT
LIA created this exclusive and sought after Creative LIAisons program in 2012 as a way of giving back to the industry that supports us. Our mission is to empower young talent with key skills for a purpose-driven future. This program is designed as a global coaching initiative to develop, educate, inspire and nurture emerging talent. The goal is to give young creatives from around the globe, access to learn from the most experienced and awarded people working in our industry and related businesses. This game-changing training academy is a powerful springboard for the current and next generation of talent.

ONSITE PROGRAM
Creative LIAisons Onsite Program, funded by LIA, runs concurrently with LIA Judging in Las Vegas, offering attendees ample opportunity to meet, mingle and network with the icons of advertising, design, digital, health & pharma, production, technology and more. The intimate environment provides young professionals unparalleled access to jurors, speakers and top-level creatives. Unlike other large festivals, our size, environment and events are designed for emerging talent to enjoy unfettered access to the leaders of the industry. The program features seminars, panel discussions, interactive workshops, as well as the unique opportunity to observe statue discussions as they occur in real-time. LIA is the only global festival that offers this.

There are no delegate fees and flights and hotel accommodations for the approximate 125 attendees are covered by LIA.

VIRTUAL PROGRAM
Creative LIAisons Global Virtual One-To-One Coaching Program creates personal connections through direct interaction that on a global level has never been offered by an awards festival. It allows emerging talent, up to age 30, to tap into the minds, expertise and experiences of respected industry luminaries. This program offers Mentees the opportunity to have one-to-one e-mentoring sessions with three established industry leaders from around the globe. These bespoke coaching sessions are customized to the mentee, covering all disciplines with emphasis on skill development, elevating ideas and boosting creative confidence to fast-track careers. This year, over 180 mentees are enrolled in this program with over 180 coaching participating worldwide.

SELECTION PROCESS
LIA does not directly select attendees. Mentees are selected by Companies that support LIA, Agency Networks, Ad Clubs and Associations, Trade Press, regional competitions and a select number that self nominate. Self-Nominations are for the virtual program only.

Mentees are young creatives from around the globe, currently working in the industry or a related business and are between the ages of 21 and 30.

Creativity is the most valuable asset in our business today. You can’t teach creativity, but you can coach talent.

As Daymond John, CEO of FUBU and The Shark Group, who is a big supporter and regular speaker at the program, has said: "Being around like-minded people and mentors is the number one reason for success."