How Technology and AI Have Changed Law Firm Marketing (with Steve Salkin, Editor-in-Chief of Law ...

In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Steve Salkin, Editor-in-Chief of Law Journal Newsletters, to discuss post-pandemic growth strategies for law firms and the current impact of AI on legal marketing.

The episode covers a range of topics, including:

• How marketing and business development should work together to drive brand recognition and revenue growth
• Why thought leadership is so important to a law firm's growth strategy and how to gain market share through thought leadership activities
• How AI can assist the legal profession, such as with complex legal research, document review and error detection capabilities, and predictions of outcomes of previous cases
• The pros and cons of using AI in legal marketing


Resources:
Watch full video here:    • Law Firm Marketing in 2023 with Steve...  .

https://www.risingphoenix.guru/blogs/...

https://www.risingphoenix.guru/blogs/...

https://www.lawjournalnewsletters.com...

https://www.risingphoenix.guru/blogs/...

https://www.law.com/legaltechnews/202...

https://www.risingphoenix.guru/blogs/...

  / stevesalkin  

Keywords:
law firm growth strategies
law firm marketing
AI in legal marketing
thought leadership
marketing and business development
client acquisition
revenue growth

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