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12 SEO Best Practices That Everyone Should Must Follow

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1. Use HTTPs
HTTPS makes the pages on your site more secure by encrypting information sent between the visitor and server. It’s been a Google ranking factor since 2014.
You can tell if your site is already using HTTPS by checking the loading bar in your browser.

2. Make sure your pages load fast
Nobody wants to visit a page that takes forever to load. That’s why page speed is a ranking factor for desktop since 2010, and for mobile since 2018.
Lots of factors affect page speed, including your site’s code, server location, and images.
The issue with Pagespeed Insights is that you can only test one page at a time.

Here are some general tips for keeping your pages fast:
• Use a CDN.
• Compress images.
• Use lazy-loading.
• Use an optimized theme.

3. Target a topic with ‘search traffic potential’
Keyword research is a critical component of SEO. There’s no point putting time, effort, and money into trying to rank for things that nobody is searching for (unless you just want to attract links).

4. Match search intent
Nobody wants to see product pages in the search results for “how to make a protein shake.”
Those people are in learning mode, not buying mode.
Google understands this, which is why all of the top results are blog posts—not pages selling protein powder.

5. Target a topic in your wheelhouse
Competitive keywords are often dominated by large brands with insane backlink profiles and deep pockets.
Just take a look at the number of referring domains to the pages ranking for “best credit card”:
The results are dominated by big players like NerdWallet, Credit Karma, and CreditCards.com, and the average number of referring domains (backlinks from unique websites) to the top five results is over 300.
Ranking for this keyword in the short-to-medium term would be impossible for 99% of people.
That’s why it pays to go after keywords in your wheelhouse.

6. Use your target keyword in three places
Every topic has a “head” keyword, which is the most common way people search whatever your page is about.
For a post about how to lose weight naturally, this is “natural weight loss”:
a) Title tag
Google says to write title tags that accurately describe the page’s content. If you’re targeting a specific keyword or phrase, then this should do precisely that.
b) Heading (H1)
Every page should have a visible H1 heading on the page, and it should include your target keyword where it makes sense.
c) URL
Google says to use words in URLs that are relevant to your page’s content.

7. Use a short and descriptive URL
Google says to avoid using long URLs because they may intimidate searchers.
For that reason, using the exact target query as the URL isn’t always best practice.

8. Write a compelling title tag and meta description
Optimizing for search engines isn’t just about improving rankings, but also enticing clicks.

9. Optimize images
Compressing images is vital to ensure fast-loading pages, but this isn’t the only way to optimize images for SEO.
You should also add alt tags and use descriptive filenames.
Both of these things help Google understand your images, which can help your pages rank for long-tail keywords in web search—and in Google Images.

10. Write thorough content
Earlier, we mentioned that search volume isn’t always a good predictor of organic traffic potential because many pages also get traffic from long-tail queries.
a) Look for relevant keywords on the top-ranking pages
If we look at one of the top-ranking pages for “best laptop brands,” we see relevant keywords like “dell,” “hp,” “quality,” “reliability,” and “hardware.”
b) Look at “People also ask” results
For “best laptop brands,” we see a couple of reliability-related questions.
c) Run a Content Gap analysis
Paste the URLs of three top-ranking pages into Ahrefs’ Content Gap tool. Leave the bottom field blank and hit “Show keywords.”

11. Add internal links from other relevant pages
Internal links are those from one page on your website to another.
Generally speaking, the more links a page has—from both external and internal sources—the higher its PageRank. This is the foundation of Google’s ranking algorithm and remains important even today.

12. Get more backlinks
Backlinks are the foundation of Google’s algorithm and remain one of the most important ranking factors.

Final thoughts:
Best practices are a good starting point, but they’re not always enough to rank. There are other important ranking factors to keep in mind and other ways to improve SEO.

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