The Monetization and Economy of Content Creation | Binayak Kuikel |

Welcome to the Doers Podcast, where we bring you inspiring conversations with individuals making a significant impact in their respective fields.

Binayak Kuikel is one of the earliest creators to make Informational Content on the Nepalese YouTube Scene. He is behind the popular YouTube channel, ‘Why So Offended?’. He has amassed nearly 10 Million Views and 180,000 subscribers since he began uploading in 2017.

After four and a half years, Binayak returned to The Doers Nepal podcast and shared an in-depth conversation with host Anup Ghimire about content, the creator economy, his journey, and his opinion on a variety of different things.

Get Inspired, Be a Doer.

Host: Anup Ghimire
Anup's LinkedIn:   / anup-ghimire-9366aa5a  

Guest: Binayak Kuikel
Subscribe to Binayak's Channel: ‪@WhySoOffended‬

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Instagram:   / thedoersnepal  
Facebook:   / thedoersnepal  


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Timestamps
00:00 Highlights
01:10 Binayak Back at the Doers
02:10 Binayak and Content Creation
04:00 Monetizing Content and Diversification of Income Through Content
10:05 Growing/Scaling Earnings in Content
15:35 Movies: The Apex of Content
21:30 Binayak: The OG of Video Essays in Nepali YouTube
24:00 Informative Content Vs Entertainment Content
28:55 Talking TG in Marketing
31:41 Let's talk about Niche
36:50 A Tangent About Remittance
39:20 Morals and Beliefs
40:30 Why can't ‪@WhySoOffended‬ be an agency?
43:25 Diversifying The Content and Platforms
48:50 Community Building Through Content
50:40 A tangent about Character Traits
55:05 Getting Back to Community Building
56:10 Talking Hiring and Human Resources
1:04:40 Frustrations of Full-Time Job Holders
1:06:30 Content Creation and Personal Branding for Growth For Fixed-Income People
1:12:00 Society's and Parents' Perception of Content Creation as a Career
1:18:55 Learning to Ask Questions and Putting The Spotlight on The Right People
1:23:40 Why Doesn't Binayak Have A Podcast? {Sorting Out His Life}
1:33:30 Returning Viewers Vs New Viewers on YouTube
1:36:25 How Did The Doers Nepal Collaborate With An International Brand?
1:38:14 Informative Content Boom in Nepal
1:39:55 Addressing AI
1:49:30 Creators as Educators and Binayak's Unbiased Content
1:52:00 Reaching Binayak Online
1:53:00 Outro