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You don’t need cutesy names or clever word play to sell your products, you need congruent marketing. Having an alliterative product name doesn’t matter if your services don’t solve your clients’ problems, if you can’t communicate why your product matters, or if you can’t connect to the values of the people you’re trying to serve. When all three elements align, you have congruency. And when you have congruency, people trust you, and then they buy.

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VIDEO CHAPTERS
0:00 - Messaging In Online Business
3:53 - Commerce, Capitalism, & Consumerism
7:19 - Congruency Over Cleverness
9:46 - 4-Part Messaging Framework
11:50 - What Your Audience Wants
15:00 - The Messaging Trifecta
17:20 - Messaging Case Study
20:23 - Need Help w/ Messaging?

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