The eXp Realty model has changed UK real estate forever. In one of the most competitive, low-margin property markets in the world, eXp UK has proven that agents can scale, collaborate, and grow internationally without the burden of traditional brokerage overhead.
In this episode of The LIT Real Estate Show, I sit down with George Betz, a globally respected real estate leader with more than 25 years of experience in luxury property marketing, international exhibitions, and global brand development. George is the founder of Primo House, the current President of FIABCI UK, and now serves as Executive Vice President of Growth for The IMLS.
We break down why eXp UK succeeded where every othe traditional American brokerages and international franchises struggled, how the eXp Realty International model reduces overhead while increasing exposure, and why collaboration—not competition—is redefining real estate in the UK and beyond. George also shares insights from organizing more than 200 international property exhibitions across Europe, Asia, and the Middle East, and how those experiences shaped his global perspective.
This conversation covers eXp Realty, eXp International, the growing importance of FIABCI UK, and the expanding role of The IMLS as a global MLS solution. If you’re a real estate professional evaluating where the industry is headed—locally or internationally—this episode offers rare insight from someone operating at the highest global levels.
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Chapters:
00:00 eXp Realty Model Changed UK Real Estate Forever
01:15 Meet George Betz | Global Real Estate Leader
03:00 From Germany to London: George’s International Journey
05:05 Entering Real Estate Through Global Property Exhibitions
07:45 Why the UK Property Market Is So Competitive
10:20 FIABCI UK and the Power of Global Networks
13:10 The IMLS and the Future of International MLS Adoption
16:00 Why Traditional Brokerages Struggle in the UK
18:45 How the eXp UK Model Reduced Overhead
21:30 Collaboration vs Competition in UK Real Estate
24:20 eXp Realty International and Global Scalability
27:10 Why This Model Works Worldwide
30:05 Advice for Agents Considering eXp UK
33:00 The Future of UK and International Real Estate
36:10 Final Thoughts: If It Works Here, It Works Anywhere
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🚀 Ready to Take Your Real Estate Game Global?
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Want to know more? 🗓️ Book a 1-on-1 with Jason about partnering 🤝 with LiT at eXp Realty to scale your business globally →https://bit.ly/LIT-Partner
About Jason: 🙋🏻♂️
Top Global Real Estate Coach, Real Estate Investor, Certified Global Marketing Agent, Mentor, Networker, and Speaker, CEO & President of the Legends International Team (LIT🔥), a prestigious organization in eXp Realty International 🌎
3x #1 International Bestselling Author on Marketing, Publishing, Personal and Online Branding. It all started with the publishing of Jason’s first bestselling book “Personal Online Promotion (POP)” in 2015.
📖 FREE Copy of POP→ https://bit.ly/FREE-POP-Book 👀
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Visit my social media accounts:
🌐 Website: jasonpjordan.global
👤 Facebook: facebook.com/jasonpjordan.global
🔗 LinkedIn: linkedin.com/in/jasonpjordanglobal
📸 Instagram: instagram.com/jasonpjordan.global
🐦 Twitter: twitter.com/JasonPJordan
👀 MUST WATCH eXp Realty Review Videos 📺
eXp Realty Explained 2024 → https://bit.ly/eXp-Realty-Explained
DO NOT Join eXp Realty Before Watching → https://bit.ly/DO-NOT-Join-eXp-Realty
eXp Realty Misconceptions →https://bit.ly/eXp-Realty-Misconceptions
How To Choose the Right eXp Realty Sponsor → https://bit.ly/eXp-Realty-Sponsor
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FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support us and our channel! :)
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