Скачать или смотреть Oakland jewelry designer navigates bigger deals and opens new pop-up shop with help from Verizon

Dorian Webb had been successfully running her neponymous luxury jewelry line, Dorian Webb, for years. But after landing a collaboration with a major jewelry retailer, she wanted more support. That’s where Verizon Small Business Digital Ready, with its free resources, came in.

“One thing that I enjoyed about the program was it really encouraged you to think strategically about your business—and holistically—so that you could actually work on your business and not be enmeshed in the running of it,” Webb says.

Webb says the Creating Financial Projections course on the Verizon Small Business Digital Ready platform helped her understand how to prepare for the sizable expenses associated with selling to a large company, and to anticipate how manufacturing, profit margins, and the time spent developing samples would impact her bottom line.

“Working through those numbers, I was really able to think through the
choices and the decisions I'd have to make in my business on a daily basis, which was incredibly helpful,” she says.

For Webb, who worked with Verizon Small Business Digital Ready experts both in group courses as well as 1:1 sessions, the human element is the true strength of the program. “The presenters were experts in their field and had a wealth of knowledge that they generously shared with all of us,” she says.

“People are the magic of the program,” she adds.

Verizon Small Business Digital Ready is part of Verizon’s goal to support 1 million small businesses by 2030 with the resources to thrive in the digital economy. Visit CitizenVerizon.com to learn more about the company’s responsible business efforts. To sign up for Verizon Small Business Digital Ready, visit digitalready.verizonwireless.com. An individual user's experience may vary and results are not guaranteed.