Скачать или смотреть RFM Analysis in Excel | Customer Segmentation Project for Data Analysts

In this video, I’ll show you how to perform RFM Analysis in Excel step by step - from preparing data to scoring customers based on Recency, Frequency, and Monetary value.
You’ll learn how to use Excel formulas, pivot tables, and conditional formatting to identify your most valuable customers and apply customer segmentation directly in Excel — no coding needed.

This is a perfect data analytics project if you’re building your portfolio, preparing for a data analyst interview, or just want to understand how businesses analyze customer loyalty and purchasing behavior using Excel.

Download the Excel template here: https://drive.google.com/drive/folder...

Timestamps
0:00 - Intro
0:20 - RFM Analysis Explained
2:08 - Data Setup in Excel
3:35 - Pivot Table: Max Date, Transactions & Revenue
5:30 - RFM Values & Scoring
5:30 - RFM Segments
12:12 - RFM Insights Visualization
12:35 - Segment Strategies
12:50 - Wrap Up

Related Playlists
▶ Excel Analytics Playlist:    • Excel Analytics  
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What You’ll Learn
How to perform RFM Analysis in Excel
Using formulas and pivot tables for customer segmentation
Building a real-world Excel analytics project
Applying RFM methodology to understand customer value
Creating professional data analytics projects for your portfolio

Keywords
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Hashtags
#RFMAnalysis #ExcelAnalytics #DataAnalytics #CustomerSegmentation #ExcelTutorial #ExcelProjects #DataAnalyst #BusinessIntelligence #ExcelForDataAnalysis #PortfolioProject