Скачать или смотреть B2B Marketing KPIs Chapter -5 || Organic Marketing Complete Course || Innoventsoft

Welcome to Innoventsoft Official
This Organic Marketing and Content Marketing course is designed for new-age product marketers and digital marketers at B2B firms.

With more and more online marketing, it is easy for product and digital marketers to get lost in the data being emitted by web analytics tools or SEO tools. We have come up with 6 golden metrics ( 2 operational metrics and 4 business metrics) to help B2B marketers align with the business.

#organicmarketing #contentmarketing #ROI #B2BMarketing #KPIs

🎬 𝗧𝗮𝗯𝗹𝗲 𝗼𝗳 𝗖𝗼𝗻𝘁𝗲𝗻𝘁𝘀:

00:00 Introduction and Agenda
00:46 Sources of B2B Website Traffic
03:01 Every Effort is a Webpage
05:25 Challenges of Estimating Marketing ROI
06:05 Tracking marketing ROI
06:54 Audience Engagement
10:41 Lead Conversions
11:46 6 Golden metrics for B2B success
12:07 Working examples
12:51 Working example Funnel
14:49 Summary


Additional Resources:
Read more about tracking B2B Marketing KPIs:
https://bit.ly/3OaKFZq


About Innoventsoft:
Innoventsoft provides a SaaS platform to enable B2B companies identify and write content that matters to end-audience. We enable product marketers, and digital marketers to create content to increase brand awareness and generate qualified pipeline from content.
Know more about us: https://www.innoventsoft.com/

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