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How Gem & Lattice Are Changing Ads (Meta Andromeda Update)

In this video, we break down Meta’s new Lattice update and what it means for your ad strategy.

You'll learn how consolidated model architecture improves creative allocation, reduces computational overhead, and maximizes user engagement across top, mid, and bottom-of-funnel campaigns.

I’ll explain why frequent creative swaps hurt performance, how to test in larger batches, and why the role of media buyers is evolving into a more holistic, multi-channel approach.

If you want to understand Meta Lattice and optimize your ad creative for 2025, watch the full video!

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Who I am, and why you should listen me?

I’m Caden from CProGrowth - an ad strategist and founder of the Digital Scale Skool community. I help digital entrepreneurs and performance marketers scale their paid traffic without burning cash. No fluff, just frameworks that work.

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