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Transport transformation: Combining lifestyle changes with electrification yields major climate and health benefits

Speaker: Jarusch Müßel , Potsdam Institute for Climate Impact Research (PIK), Germany
Moderator: Johannes Emmerling, CMCC Foundation – Euro-Mediterranean Center on Climate Change, Italy

While electrification is essential for long-term climate goals, it alone cannot unlock the full potential of a sustainable transport future. This webinar presents findings from a new study led by researchers at the Potsdam Institute for Climate Impact Research (PIK), which compares three key decarbonization strategies—lifestyle change, electrification, and efficiency improvements—using the integrated REMIND-EdgeTransport model.
The study shows that while electrification delivers the largest CO₂ reductions by 2050, lifestyle changes such as shifting to shared, active, and public transport modes offer significant near-term climate benefits and major societal co-benefits. These include improved public health, reduced congestion, fewer accidents, and cleaner air—amounting to potential net benefits of €70 billion annually in the EU by 2050.

PRISMA project has received funding from the European Union’s Horizon Europe research and innovation programme under grant agreement No. 101081604.