Скачать или смотреть Google Ad Grant 2025 Updates (Part 3): Conversion Tracking

Is your church or nonprofit leaving Google Ad Grant dollars on the table?

In this episode of The Pro Church Marketing Podcast, we’re diving into the powerful (but often misunderstood) world of conversion tracking with special guest John Hosko, a seasoned Google Ads expert, and Melissa Keane, our in-house Google Grant Specialist at Faithworks.

This is Part 3 of our 2025 Guide to the Google Ad Grant for Churches, and it’s a must-listen for anyone who has the grant—or is managing a nonprofit’s Google Ads—and wants to get better results.

What you'll learn in this episode:
What exactly is conversion tracking (explained in simple terms)
Why Google is cracking down on accounts without tracking
How conversion tracking can improve ad performance and keep your grant compliant
Step-by-step intro to setting up Google Tag Manager and GA4 (no coding needed!)
The most important website actions to track (hint: it's not just donations!)
How tracking helps you make smarter decisions with your website and ads

Whether you’re running Google Ads for your church, ministry, nonprofit, or even a local business—this episode is going to change the way you think about your ad strategy.

Plus, we talk real talk about what happens if you ignore conversion tracking… like potentially losing your grant!

👉 Get practical tips, tools, and real-life examples you can apply today.
🎯 Don't just get clicks—get results that matter.

Be sure to like, subscribe, and drop your questions or aha moments in the comments!